Include alt text The alt text of each image you upload can add SEO value to your site by helping Google to understand what content is in the image. Ensuring each image has alt text is one of the best ways to optimize for Google Images search. Always add alt text to each image you upload. If you use Shopify, there’s a neat Shopify app to help with this too. Screenshot showing code on a product page Optimize image size: Consumers HATE waiting for sites to load. In fact, nearly half of us won’t even wait three seconds. By optimizing the size of each image file you upload to your ecommerce site, you can help ensure it loads quickly.
Most design tools will have a “Save for Web” option to help with this, but you can also try TinyPng to help. For most store owners, “Public Relations” brings up connotations of expensive agencies or bad email pitches. But that’s not always the Telemarketing list case. Truth is, PR doesn’t have to cost a ton of money, and if you have a great story to tell, editors will appreciate your pitch arriving in their inbox. Take sauce company Bushwick Kitchen (then called ‘Mixed Made’), for example. When they first launched, PR was a key driver in their growth — helping them hit $170,000 in revenue in their first 12 months.
They generated press coverage in places like Uncrate by giving away sample bottles to relevant writers. Screenshot showing a product page Their coverage on Uncrate (and other sites) came down to good old-fashioned hard work. When influencers would comment on Instagram posts featuring their product, Bushwick Kitchen would ensure they sent out samples. It’s team worked hard to find contacts at large food blogs and sent samples to their offices.