One of the most interesting things about working in enterprise SEO is having a never-ending menu of opportunities. The strategies and tactics are the same, but with the scale of enterprise SEO your processes may need to change.
You have a lot more freedom to choose what you think is important and what will have the most impact. With the scale of enterprise sites, sometimes small changes across many pages can have a huge impact.
Many companies break out projects or teams around some of the core principles of SEO, content, links, and technical SEO.
Working with content/assets
Building and creating links
Technical SEO
Working with content/assets
There’s a misconception that big, high-DR websites can rank for any keyword. The reality is that many enterprise websites get a lot of their overall traffic from branded searches, and they may not rank well for unbranded terms. For example, apple.com has a DR of 97, making it one of the strongest websites in our index. Most of their traffic comes from branded terms, and you might find it surprising that they don’t rank for terms like “smartphone.” In fact, according to Ahrefs’ Site Explorer, over 41 million US organic visits come from branded keywords. That’s over half of their estimated US organic traffic.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
I’m not saying branded traffic is bad because it’s not. It’s high-quality and converts well, and there are likely many unbranded opportunities for these sites. But they still have to put in the work and do things right just like anyone else if they want to be successful.
Sales for most enterprise companies are longer funnel. Still, many companies want to skip top-of-the-funnel and informational content and focus more on the end of funnel traffic that converts. In doing so, they narrow their pipeline and give their competitors opportunities to be seen as experts and help people instead of them. Likewise, many companies neglect users after the sale. This leads to missed opportunities in advocacy and also upselling/cross-selling.