Since this year, lying-flat learning has become popular. According to the original meaning of the text, lying flat is similar to the "Buddhist system", which means that no matter what you do or face, you are always looking like you have Fax List no desires, no desires, and calm waves. Going deep into the deep motivation behind lying flat is an extremely abnormal evasive attitude shown by young people in the face of the reality of soaring prices, inflated housing prices, stratification, hopeless promotion, moral degradation, spiritual emptiness, and negative world-weariness.
Lying flat is a very interesting word. It implies the emptiness of young people's spirit and the lack of value orientation... Under the influence of lying flat, the different circles of interest born may be a utopia for young people to escape from the world. The data Fax List shows that the cultural circles of Chinese young people are divided into 8 categories and 32 sub-categories, with a total of about 169 cultural circles. Different circles have their own consumption habits and consumption needs. In the face of diversified consumers.
Brands need to have stronger marketing to the post-00s group, understand the consumption culture of different groups, and adopt a combination of various marketing elements to achieve success. Different people have different opinions Fax List on the value of a brand. Some brands focus on national culture, promote patriotism, and satisfy users' national feelings; some brands focus on efficacy, such as 0 calories, 0 sugar and 0 fat, to meet the needs of users for healthy diet and body shaping; some brands focus on fashion fun, such as Bubble Ma Special, relying on the blind box to go on the market.