How can B2B brands benefit from using LinkedIn Live, and what are some examples of businesses rocking their LinkedIn Live marketing?
LinkedIn* has seen its live-streaming LinkedIn Live feature being used by more major firms all the time, and we’ll take a look at five top B2B brands that are rocking their LinkedIn Live game.
The sky’s the limit when it comes to how B2B brands can use LinkedIn Live. Here are 12 to get you started:
Interviewing a Member of Your C-Suite
Answering Frequently-Asked Questions
Streaming a Keynote or Session
Highlighting Special Events
Streaming “Ask Me Anything” Episodes
Introducing Various Team Members
Showcasing Behind The Scenes Workplace Culture
Unveiling New Innovations
Launching Episodic Content
Announcing Major Brand News Live
Sharing Tips and Tactics
Now let’s dig in and see how major B2B brands are using LinkedIn Live.
1 — JPMorgan Chase’s Advancing Black Pathways
JPMorgan Chase chose LinkedIn Live for its new 工作职能邮件数据库 virtual six-part series “Advancing Black Pathways Career Readiness,” featuring a variety of topics focusing on career development, reinventing careers in the new virtual environment, and how recent graduates can best move into the workforce.
JPMorgan Chase released its first video in the series on June 23, and will launch each new video via LinkedIn Live on its LinkedIn page every other Tuesday.
The series comes on the heels of its previous “Show Me Your Walk HBCU Edition,” which the firm hosted to celebrate the graduations of some 30,000 students, featuring comedian Kevin Hart streamed live on LinkedIn Live and the firm’s Twitter, Facebook, and YouTube channels.
“We’re committed to equipping the next generation of black talent with the tools and insights they’ll need to build lasting and rewarding careers both as entrepreneurs and in Corporate America,” Brian Lamb, JPMorgan Chase’s global head of diversity and inclusion noted.
“In addition, we’re being intentional about increasing access to well-paying careers, and intend to grow our network of black talent through the Advancing Black Pathways Career Readiness Series,” Lamb also noted about the new LinkedIn Live series.