Currently, advertisers want to regain the loyalty of customers around the world and improve the quality of the advertising infrastructure. Publishers don't want to lose sight of traffic monetization. A solution that meets the needs of users, advertisers and publishers is needed. Who are the major ad blockers? There are two types of ad blockers: the first creates blacklists and eliminates only the unwanted part of ads. The second type operates on the “all or nothing” principle; these block all unknown advertising objects. And the line between “everything” and “
none” is pretty thin. For example, both types of blockers can block code called from the Google Tag Manager (GTM) container. But at the same time, tracking codes that “do no harm” with advertisements and ad codes that can cover your whole page jewelry retouching service with adult content banners can be called from the GTM container. When an ad blocker blocks hit counter codes called from GTM, advertisers do not receive any analytics data in their statistics. This leads to a tough and open question: how do you work with traffic and conversions in this scenario? One solution would be to place the codes directly on the web page,
not through the GTM container. It requires hours of labor for skilled programmers, which are hard to find and charge exorbitant fees. There is another scenario regarding GTMs and e-commerce stores that is detrimental to both online retailers and their users. Periodically, Internet retailers run promotions and advertise these sales using banners on their home pages. Some of these retailers do this using a GTM container. But users with ad blocker enabled will not be able to see the promotional banner because of ad blockers. The user cannot tell that there is a sale; the retailer loses on a sale. Ad blockers and publishers The percentage of content blocked on